The move to mobile computing and the rise of social networking are the two defining trends in consumer computing over the last five years.?
The current thinking around mobile commerce posits that users will be willing to share their location in exchange for discounts at local businesses.
But check-ins have proven to be a niche activity, and local coupon experiments aren't working out so well. Moreover, this just isn't the way most people shop: discounts and proximity are not enough.
In a research report?from BI Intelligence, we analyze usage habits, explain new business models that will arise, and look at which companies are best situated to profit from the intersection of social and mobile.
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So, whose product and business is best positioned as social networking goes mobile??
- Smaller players?like Foursquare, daily deals companies, or the startup you've never heard of could come up with a winning formula, while?other tech giants like Apple and Microsoft?could quickly build or buy a new social-mobile business if they decide to compete.
In full, our report:
To access BI Intelligence's full report on Social and Mobile, sign up for a free trial subscription today.?
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